Andres Martinez
Marketing Specialist — Powered by AI
Professional Summary
Strategic Marketing and Automation Professional with 8+ years of experience driving growth across the SaaS, e-commerce, tourism, and retail sectors. Expert in blending traditional and digital marketing strategies to achieve core business objectives. Proven ability to leverage cutting-edge AI technologies and workflow automation tools (including n8n, ChatGPT, and Veo) to optimize marketing channels, streamline operations, and maximize overall process efficiency.
Core Skills
- Paid Media & SEM
- Google Ads · Meta Ads · campaign strategy · media buying · A/B testing · traditional media (TV, radio, OOH) · co-marketing
- Analytics
- Google Analytics (GA4) · Google Tag Manager · Power BI · performance reporting · conversion tracking
- Email & CRM
- ActiveCampaign · ConvertKit · Hotjar · databases · process automation · lead nurturing · email marketing
- Web
- WordPress · HTML · JavaScript · Claude Code
- Design
- Photoshop · Illustrator · Premiere Pro
⚡ AI & Automation
Workflow automation (n8n, Zapier) · Image & video generation (Kling, Veo) · AI-assisted copy (ChatGPT, Grok)
Professional Experience
Marketing Manager · Tienda Viajes — Travel Agency
2023 – 2026
- Led end-to-end media strategy across digital and traditional channels (Google, Meta, radio, OOH, TV).
- Managed a $24K/year advertising budget across Google and Meta Ads, driving a 55% increase in total leads.
- Negotiated co-marketing agreements with hotels and airlines to co-fund campaigns and extend reach.
- Reported on every campaign and channel with performance insights and action plans.
Marketing Specialist · Marta Millán Yoga — SaaS (Spain)
2021 – 2026
- Implemented and maintained the ActiveCampaign CRM with automated workflows.
- Managed SEM campaigns (Google Ads, Meta Ads) and email marketing for customers and prospects.
- Built high-conversion landing pages for organic and paid traffic, analyzing performance to improve ROI.
Web Designer & Digital Marketer · Freelance
2019 – 2023
- Designed and launched 7+ websites, from institutional sites to full e-commerce stores.
- Delivered brand, web, and campaign work across real estate, retail, and services.
Marketing Manager · Viajes Buemes — Travel Agency
2018 – 2019
- Managed advertising campaigns, email marketing, reporting, and co-marketing agreements for a leading travel agency.
Education
B.A. Business Administration — Marketing
Saint Leo University · Florida, USA
GPA 3.87 ★ · 50% completed · currently paused
Marketing Analyst
Instituto de Marketing de Uruguay
Certifications
- Google Ads Certification
- Google Analytics Certification
- Google Ads Program — AdeviSchool (Spain)
Languages
Spanish — Native
English — Basic, actively improving