Andres Martinez
Marketing Specialist | Agentic AI Developer & Automator
Professional Summary
Strategic Marketing and Automation Professional with 8+ years of experience driving growth across the SaaS, e-commerce, tourism, and retail sectors. Proven ability to leverage cutting-edge AI technologies and automation tools (including Claude Code, n8n, ChatGPT, Veo, and more) to optimize marketing channels, streamline operations, and maximize overall process efficiency. Expert in blending traditional and digital marketing strategies to achieve core business objectives. Automated manual processes and boosted ROI by building an ecosystem of custom workflows, specialized apps, and strategic marketing campaigns.
Core Skills
- AI & Automation
- Agentic AI Developer (Claude Code, Cursor, Antigravity, Grok) · Workflow Automation (n8n, Zapier) · Image & Video Generation (Kling, Veo, Higgsfield) · AI-Assisted Copy (ChatGPT, Grok)
- Paid Media & SEM
- Google Ads · Meta Ads · Campaign Strategy · Media Buying · A/B Testing · Traditional Media (TV, Radio, OOH) · Co-Marketing
- Analytics
- Google Analytics (GA4) · Google Tag Manager · Power BI · Hotjar · Performance Reporting · Conversion Tracking
- Email & CRM
- ActiveCampaign · ConvertKit · Databases · Process Automation · Lead Nurturing · Email Marketing
- Web
- WordPress · HTML · JavaScript · AI Development
- Design
- Photoshop · Artlist AI · Illustrator · Premiere Pro · CapCut
Professional Experience
Marketing Manager · Tienda Viajes — Travel Agency, Uruguay · ~10 branches, 50+ staff
2023 – 2026
- Led end-to-end media strategy across digital and traditional channels (Google, Meta, radio, OOH, TV).
- Managed a ~$90K annual marketing budget across all paid channels, digital and traditional.
- Managed co-marketing agreements with hotels and airlines to co-fund campaigns and extend reach.
- Reported on every campaign and channel with performance insights and action plans.
Marketing Specialist · Marta Millán Yoga — SaaS (Spain) · Remote · ~800 students
2021 – 2026
- Implemented and maintained the ActiveCampaign CRM with automated workflows.
- Managed SEM campaigns (Google Ads, Meta Ads) and email marketing for customers and prospects.
- Built high-conversion landing pages for organic and paid traffic, analyzing performance to improve ROI.
Web Designer & Digital Marketer · Freelance
2019 – 2023
- Designed and launched 7+ websites, from institutional sites to full e-commerce stores.
- Delivered brand, web, and campaign work across real estate, retail, and services.
Marketing Manager · Viajes Buemes — Uruguay’s oldest travel agency · 2 branches, ~30 staff
2018 – 2019
- Managed advertising campaigns, email marketing, reporting, and co-marketing agreements for a leading travel agency.
Portfolio
www.andresmartinezb.com
Education
B.A. Business Administration — Marketing
Saint Leo University · Florida, USA · In progress
Marketing Analyst
Instituto de Marketing de Uruguay
Certifications
- Google Ads Certification
- Google Analytics Certification
- Google Ads Program — AdeviSchool (Spain)
Languages
Spanish — Native
English — Basic, enrolled in classes